Seat Belt Use Feedback Signs on Campus
An Effective Practice
This program used feedback signs to encourage seatbelt use among front seat passengers leaving a college campus parking lot. The signs were placed at the entrance of the parking lot, and indicated the percentage of drivers who were wearing a seatbelt on the previous day. The signs were changed every day to reflect the actual rate of use. Informational flyers emphasizing the importance of wearing safety belts were placed on cars parked in the lot, reporting rates of deaths or injuries due to motor vehicle collisions. On the final day of the program, the flyer reported the change in seat belt use over the course of the intervention.
Goal / Mission
The goal of the seat belt feedback signs is to increase seat belt use among front seat occupants on a college campus.
Results / Accomplishments
Observations of seat belt use were made at baseline, during the intervention phase, and at follow-up. Seat belt use among drivers increased from 64% at baseline to 71% during the intervention. Use remained higher than baseline at follow-up, with 68% of drivers wearing their safety belt. Front passenger seat belt use increased from 49% at baseline to 67% during the intervention. At follow-up, front passenger seat belt use remained well above baseline, at 61%. Female drivers and passengers were more likely than males to wear their safety belt.
About this Promising Practice
- Primary Contact
- Luigi Pastò
Defence and Civil Institute of Environmental Medicine
1133 Sheppard Avenue West
P.O. Box 2000
Canada, M3M 3B9
Public Safety / Transportation Safety
Transportation / Personal Vehicle Travel
- Defence and Civil Institute of Environmental Medicine, Vanier College
- Behavior Modification
- Date of publication
- Jul 2001
- Ontario, Canada
- For more details
- Target Audience